Working with the Office of the Vice-President – International, Marketing & Communications, the UNSW International Office, and Faculties, the Senior Manager, Market Development & Student Recruitment (North America) is responsible for undertaking marketing and student recruitment activities in North America (with a principal focus in the US), in order to increase the flow of international students to UNSW to build greater diversity of international students by Faculty and by nationality. The position is also responsible for driving business development priorities across the region to advance the University’s wider strategic agenda.
Future student interface
- Provide accurate and meaningful advice by phone, email and in person to prospective international students on the full range of program opportunities at UNSW to ensure that students from North America are encouraged to enrol in a range of Faculties.
- Be the first point of contact for future students providing a strong client-service that is professional, effective and efficient.
- Represent UNSW at selected recruitment fairs, events and information day programs and coordinate all relevant freight and logistical arrangements including the support and coordination of faculty representatives as required.
- Raise the profile of UNSW in key student recruitment channels in North America and position UNSW as a first preference destination for the best students from North America seeking to study in Australia
- Maintain and enhance relationships with partner Universities and higher education stakeholders in the region, and stay up to date on the dossier of all agreements and relationships between UNSW and North America
- Work with Study Abroad and Exchange Team to promote all aspects of the Study Abroad and Exchange program, maintain partnerships, attend student fairs and pre-departure briefings, and promote programs
- Work with UNSW education agents to increase the share of students to UNSW
- Assist with business itineraries and arrangements for UNSW staff travelling to North America including high-level visitors and delegations
- Secondary duties: Serve as the UNSW local contact for the Austrade office and the Australian Embassy, Washington DC. Represent UNSW at important meetings or events co-ordinated by AEI, G08, Austrade or Government bodies and provide reports as required.
Student Recruitment Strategy
- Work closely with the Deputy Director International Recruitment to develop and implement the recruitment plan and marketing strategy for the region, to achieve full degree and study abroad recruitment targets
- Identify new opportunities Study Abroad and Exchange partnerships
- Identify possible niche markets for specific faculty program areas
- Identify other potential agents and undertake due diligence prior to their appointment
- Develop a schedule of visits to key High Schools, Colleges, and Universities, engage with counselors, and follow-up on opportunities presented.
- Reach targets and actively seek student quality and diversity, especially program and faculty diversity.
- Provide leads for UNSW International on possible dual and joint degree opportunities
Marketing & Communications
- Identify opportunities to build the UNSW brand in the region. Improve the online presence of UNSW, manage content for and maintain UNSW online profiles and new channels for online promotion and branding opportunities.
- Contribute to the UNSW newsletter, agent communications, student conversion communications and the development of course guides and other print collateral suited to the region.
- Internal communications: Provide regular activity reports to the Deputy Director International Recruitment and provide market information, reports/updates to the wider international recruitment team and for faculty needs as required.
- Internal communications: Attend weekly skype/phone meetings with the Deputy Director International Recruitment
- Drive business development priorities across the region to advance the University’s wider strategic agenda, as it relates to funding agencies, regional academic and industry engagement, research, alumni, advancement, and program and learning technology development
- Work with the PLuS Alliance Director in Sydney, identify opportunities to link core recruitment objectives with emerging Alliance priorities, and establish synergies between Alliance member recruitment portfolios
Industry Outreach & Marketing Intelligence
- Active involvement in the Council of International Schools and attendance at relevant annual conferences such as AIEA, The Forum on Education Abroad, NAFSA, NACAC (and relevant regional conferences such as PCACAC).
- Report to Deputy Director International and Directors as required on market trends, opportunities, competitor activity, student interests, and market conditions that could impact on student recruitment e.g. legislative, higher education system, social, political, technological and environmental changes
- Follow trends and news in US Education that could influence student recruitment
- Provide market intel reports that are both focused and analytical and address trends and opportunities as well as flag adjustments to our North America strategy where required.
- Draft high-level briefing notes for senior visiting UNSW staff.
- Input and update relevant North American contacts into the Lion system
- Attend UNSW alumni events in the USA and provide support UNSW Foundation Office when possible and appropriate.
- Identify Study Abroad and Exchange program alumni who may return to UNSW for Postgraduate studies
REGIONS & POSITION LOCATION
The major challenge of this position is to develop international education opportunities appropriate to a wide range of student interests and constraints across a large and diverse region.
The Senior Manager, Market Development & Student Recruitment (North America) will be responsible for undertaking marketing and recruitment activities in North America, with a focus on particular markets within the US and Canada. These will be determined annually in the regional recruitment strategy and are subject to review and change according to the UNSW’s strategic priorities as they relate to the US and Canada.
Ideally this position will be based in the East or North East part of the US, preferably in Washington D.C.
Given the nature of this role, flexibility to exact working hours and days will be shown. Travel with some weekend and evening work is expected where required to attend important recruitment activity. Flexible working hours will need to take in account the time difference between North America and Sydney. The role will be supported to return to UNSW in Sydney once a year for in-depth familiarisation of programs, services, and processes.
- Masters Degree or equivalent Extensive experience in the international education environment - international relations, international marketing and international recruitment
- Strong understanding of the North American region and extensive knowledge of higher education throughout that region
- Proactive, highly motivated professional who is able to work independently to achieve objectives, targets and build and support an overarching strategy for North America.
- Excellent program/event management skills to organize events in North America for UNSW e.g. program launch events or roundtable events.
- Willingness to travel and work flexible hours
- High level written and oral communication skills
- Capacity to initiate and follow through on complex projects
- Strong client-service approach and demonstrated ability to represent an organisation to a range of stakeholders
- Experience studying, working or living in Australia
- Experience in relationship building, influencing and negotiation
- Cross-cultural understanding and communication skills
Competitive remuneration will be negotiated with the successful candidate subject to experience.
This is a full-time position based in the US, and will be treated as an external contract. There will be a 6-month probationary period, leading to a contract period of two years with the possibility of renewal.
Please apply via by clicking 'apply' on the right hand side of this page or via this link: https://thepiejobs.com/jobs/view/senior-manager-market-development-student-recruitment-north-america
If you wish to have an informal chat about the role please email Serene Sunderland (firstname.lastname@example.org) with your CV or link to your LinkedIN profile. Applications should be received no later than 31st January but we encourage qualified applicants to apply as soon as possible. Due to the high volume of applications only shortlisted candidates will be contacted.