IIE is seeking a consultant with considerable experience in college student recruitment to provide expert advice and practical support to the Institute of International Education (IIE), the National Security Education Program (NSEP), and the 22 higher education institutions that comprise The Language Flagship. IIE invites qualified individuals, firms, and organizations (“Offerors”) to submit a proposal for the requested services. The Contract resulting from this award will be a Consultant Agreement.
Offerors are encouraged to read this RFP in its entirety, paying specific attention to the scope of services, instructions, and requirements. Issuance of this solicitation does not, in any way, obligate IIE to award a contract, nor will IIE pay for any costs incurred in the preparation and submission of a proposal. The agreement resulting from this RFP will be provided to the most responsive Offeror whose offer will be the most advantageous to IIE in terms of cost, functionality, and other factors as specified in this RFP.
Section 1: Background and Purpose
Background: Institute of International Education
The Institute of International Education (“IIE” or the “Institute”) is a not?for?profit corporation that is among the
world’s largest and most experienced international education and training organizations. Founded in 1919, IIE promotes educational exchange around the world through a wealth of programs and services including Fellowship and Scholarship Management, Higher Education Institutional Development, Emergency Student and Scholar Assistance, and Leadership Development. For more information, visit www.iie.org.
Background: The Language Flagship
The Language Flagship is a national initiative to change the way Americans learn languages through a groundbreaking
approach to language education for students from kindergarten through college. Through a network of 26 Flagship Programs at 22 institutions of higher education across the United States, The Language Flagship graduates students who will take their place among the next generation of global professionals, commanding a superior level of proficiency in one of ten languages critical to U.S. national security and economic competitiveness. The Language Flagship is a federally?funded effort and is a component of the National Security Education Program (NSEP) at the U.S. Department of Defense. For more information, please visit www.thelanguageflagship.org.
Section 2: Scope of Services
The consultant will lend both expertise and practical support to IIE, NSEP, and Flagship institutions in order to enable Flagship institutions to improve the recruitment of qualified college?bound students to meet an ambitious enrollment goal of 80+ students per Flagship program.
The consultant will serve as the subject matter expert for IIE and NSEP on Flagship student recruiting, both at the local and national level.
In concert with NSEP and IIE, the consultant will recommend and implement a recruitment vision and student?
focused brand that can be used to enhance the marketing of Flagship programs to a student audience. Components of this role include:
- Analyzing and disseminating data on Flagship recruitment best practices, successes, and outcomes to inform national and university?level recruitment efforts going forward.
- Advising and partnering with Flagship programs housed on university campuses nationwide with the goal of helping them to raise their profile with current and potential students.
- Recommending and implementing a comprehensive recruitment approach and plan, to include direct outreach activities, holding focus groups, and presentations.
- Working hands on with Flagship programs to execute locally tailored recruitment campaigns that highlight their unique offerings and situations.
- Advising on the full cycle of recruitment, including but not limited to, messaging and branding, inclusion of technology and use of social media presence and approaches.
- Targeting, reaching, and recruiting diverse populations to participate in the program.
- Developing Flagship program protocols for lead management, including contacts and follow ups, contact to enrollment conversion, and tracking data on effectiveness of strategies to inform future practices.
- Engaging Flagship alumni in recruitment efforts.
Visits to Language Flagship programs nationally for consulting and face to face meetings with admissions and other key parties; briefings in Washington, DC; travel to The Language Flagship Annual Meeting once per year.
- Significant professional work experience in recruitment, admissions, and marketing for higher education to college bound students
- Track record of success in specialized recruitment that meets targets, ideally gained in an honors program, or school within a college/university or similarly focused program background preferred
- Interest in and familiarity with language and culture teaching
- Excellent communicator and ability to lead members of the Flagship community in recruitment related activities
- Ability to provide data?driven strategy, make action plans for implementation, and significant experience successfully implementing local and national recruitment initiatives
- Strong public speaking skills
- Strong knowledge of marketing, social media, data analysis, and experience integrating technology solutions into dynamic recruitment strategies
Provide input and planning for national (25%) and campus level (75%) Flagship recruitment vision:
National ? work with IIE and NSEP to further national goals and ensure all relevant national partnerships, pipelines, and collaborations are well developed and grow.
Flagship Universities ? work with stakeholders to identify needs, and provide guidance and input for Flagship campuses to help them meet recruitment targets with strategies tailored to their particular circumstances and targets.
- Research Report – Research to identify and leverage the ‘value added’ component of Flagship that drives student and parent decision making;
- Implementation Plan – Create implementation plan for use of technology / websites / social media / Google search to further recruitment goals;
- University Meetings – Assist NSEP and IIE leadership to conduct meetings with key university personnel to forward recruitment vision and to raise the profile of programs with crucial administration, admissions, academic leadership and advising personnel;
- Diversity Plan and Report – Provide expertise and action items to increase diversity within the Flagship student population, using the broadest definition of diversity, while also targeting students from a broad range of majors;
- Promotional Materials – Develop high?quality promotional materials intended for national campaigns, in consultation with Flagship leadership, that assist programs with a uniform communications strategy, which will include talking points for parents, students, high school personnel, and campus administrators;
- Data Analysis Report(s) – Analyze data to assess effectiveness of strategies, use data to inform strategy, share best practices among programs and disseminate results locally and nationally;
- Program Plans – Create effective program plans that consider long?term time and cost expenditures and deliver the highest return for recruitment efforts based on Flagship data;
- Research Outcomes – Partner with programs and national?level Flagship leadership to research recruitment and intake correlations with persistence and successful outcomes;
- Flagship Annual Meeting – Attend The Language Flagship Annual Meeting (May each year) and lead presentations / working groups on recruitment best practices; and
- Outreach and Recruitment – With NSEP and IIE, create and implement a national outreach campaign using best practices to promote the program, to include presenting at relevant conferences, university recruitment events, and school fairs to promote the program, and leading student and parent focus groups.
Section 3: RFP Conditions
IIE reserves the right to:
- Reject any or all offers and discontinue this RFP process without obligation or liability to any potential Offeror or other party.
- Accept other than the lowest price offered.
- Award a contract on the basis of initial offers received, without discussions or requests for best and final offers.
- Award more than one contract.
Nothing in this RFP is, or should be relied on by Offeror as a promise or representation by IIE. IIE does not make any representation or warranty as to the completeness of this RFP or have any liability for any representations (express or implied) contained in, or omissions from, this RFP. This RFP and any replies to any written notifications are transmitted to the Offeror solely for the purposes of the Offeror preparing and submitting a Proposal. Each Offeror shall keep the RFP and its contents confidential.
Any information or materials submitted in response to this RFP and/or as a proposal (whether successful or unsuccessful) shall become the property of IIE and will not be returned. In submitting a proposal, you must agree that your offer shall remain firm for a period of no less than 120 days from the RFP closing date. Failure to follow the specifications and requirements provided in this RFP may result in disqualification.
Section 4: Proposal Preparation Instructions
Proposals are expected to be comprehensive and include the information set forth below.
- Letter, no more than two pages
This letter will summarize in a brief and concise manner, the Offeror’s understanding of the scope of services and make a positive commitment to perform the work in a timely manner. It should include the legal name, registered address, and “Remit to” mailing address, if different from registered address, a brief description of the Offeror’s experience and expertise in the field that illustrates overall qualifications and capabilities to meet the terms of the RFP, and years of relevant experience.
- Resume or CV
- Three professional references
- Sample of successful recruitment activities
The sample should demonstrate the Offeror’s experience and expertise in recruiting college?bound students. Examples of appropriate samples may include reports, brochures, or other appropriate media. Please also provide details of membership in relevant associations.
- Cost Requirements
The Offeror should state the costs required, on an annual basis, to meet the services outlined.
Proposal Submission: Proposals, including any attachments (limited to 6MB), should be sent electronically in PDF format to: firstname.lastname@example.org. Be sure to include in the subject line: Flagship Recruitment Consultant. IIE will not accept proposals received by fax or mail.
All proposals are due by the date and time stated above. Any proposal received after the required time and date specified for receipt shall be considered late and non?responsive. Late proposals will not be evaluated.
Section 5: Selection
IIE will review candidates with the goal of selecting a consultant most advantageous to IIE and The Language Flagship, based on the qualifications listed above, as demonstrated by the resume or CV, cover letter, references, and, additional material, if applicable. IIE will consider the offeror’s capability to deliver the scope of services, and the feasibility of the approach. IIE will also consider the overall costs to ensure that they are reasonable to deliver the services. IIE may meet with one or more offerors prior to selection.
Section 6: Terms of Payment
Payment terms for the award shall be made on a monthly basis, upon receipt of valid invoice, and contingent upon successful completion of deliverables and related activities, at the sole discretion of IIE. Payment shall be made by the Institute of International Education (“IIE”) via check or electronic funds transfer/bank wire. The final payment terms in the contract will control, not this RFP. No advance payments will be provided.
Section 7: Annual Renewal
Annual Renewal: Selection(s) may be renewed annually, at IIE’s sole discretion, for up to five years before re?
competition. IIE reserves the right to exercise any one of the following options:
- Accept the updated proposal if changes are reasonable and within the scope of the original selection;
- Negotiate any updates/changes; or,
- Decide not to renew