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Senior Admissions Counselor

Saint Mary's College of California
Moraga, CA
Closing date
Jun 10, 2023

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Position Type
Employment Type
Organization Type
College / University

Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 3,100 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrantheritage as a Catholic,Lasallianand Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the21stcentury. The College is committed to the educational benefits of diversity.


Responsible for office-wide recruitment, outreach, and territory management for assigned geographic territory in alignment with strategic enrollment goals. Responsible for development and execution of a recruitment plan which in some instances is tailored to the specific territory demographic. Assists with day-to-day visitors in the role of Counselor of the Day, delivering presentations, and being responsive to student ambassador needs. Participate in and assist in coordinating yield activities, including assistance with the tele-recruiting center, receptions; high school, community college, and community-based organization visits, college fairs, application evaluation, and communication initiatives ( email, text, phone, social media). Manage the Telecenter and supervise Student Callers.
  • Recruitment and Outreach

  • Execute office-wide recruitment efforts to assigned geographic territories. Represent the institution at college fairs, transfer fairs, community colleges, community based organizations, and high schools; communicate with prospective students, parents, and high school/community college counselors. This includes scheduling, confirming, notifying prospective students of the visit, and visiting 4-5 schools per day throughout the fall recruitment period of September-November, and the Spring recruitment period of February-April.

    Participate in the visitor experience by conducting information sessions, interviews, admit on the spot appointments, meet & greet appointments, transcript evaluations, special group presentations, and 'Counselor of the Day' activities; maintain continuous contact with prospective students via e-mail, phone, and office visits. Plan regional receptions for prospective and admitted students. Respond to all phone calls and emails within 1-2 Business days.
  • Territory Management

  • Assist with creation, maintenance, and implementation of a strategic plan for student recruitment and admission in accordance with institutional goals; ongoing assessment of strategies in the plan. Manage assigned geographic territory, which includes coordination and implementation of outreach and yield activities. Compile, analyze, and report data for territory; report on any trends within territories; report regularly on admissions funnel for territories and recruitment/yield activities throughout funnel.
  • Multicultural Student Recruitment

  • Serve as the point person for recruitment strategy and tactics in enrolling students from diverse backgrounds. Compile, report, and analyze enrollment data for prospective BIPOC students. Liaison for High Potential Program Application Process- Work with HP staff to promote the program to first-generation and/or pell grant recipient students. Identify, create and nurture partnerships with community based organizations to promote enrollment to the College.
  • Application Management

  • Read and evaluate admissions applications for geographic territories. Assist in holistic application review; assist in follow-up for application completion; recommend admission decision to the Dean of Admissions.
  • Student Yield

  • Maintain responsive communication protocols including prompt response to inquiries; participate in planning and implementation of student yield events on campus. Tele-recruit to convert students to next levels of admissions funnel, including communications to applicants, admitted students, and deposited students.
  • Telecenter Management and Supervision of Student Callers

  • Serve as the supervisor of the Telecenter program, with the responsibility of hiring and supervising a team of approximately 10 student callers; create and implement nightly call campaigns and develop phone and text yield strategies. Mentor and oversee student callers to assure the quality of information exchange, as well as optimization of call volumes.
  • Other Duties as Assigned

  • Collaborate in the coordination of yield programs

    Experience and Qualifications


    Education: REQUIRED: BA and/or equivalent knowledge, training & experience PREFERRED: BA

    Experience: (years required and applicable field of experience): 1-3 years of experience in higher education, admissions and recruitment preferred

    Skills/Abilities: (e.g. computer skills, written & verbal skills, trades, laws, procedures, technical) Outstanding verbal and written and interpersonal communication skills, goal-oriented and ability to manage multiple priorities in a demanding environment; cultural awareness and sensitivity, be team-oriented, possess a high level of initiative and willingness to contribute to entire recruitment effort.

    Licenses & Certifications (e.g. CPA, RN, etc.): REQUIRED: N/A PREFERRED: N/A

    Other Requirements: (e.g. travel, weekend/evening work) Weekend and travel work required. Ability to drive a car with a valid License

    Supplemental Information

    Supplemental InformationApplication Instructions: Please apply online at

    Include a cover letter that specifically addresses how you meet the qualifications andare prepared to support the mission of the College
    • A resume
    • The name and contact information for three (3) professional references.
    • In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.

    Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

    College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.

    Saint Mary's College annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Saint Mary's College Report, please go to the Public Safety website at To request a paper copy please call Public Safety at (925) 631-4284. The report includes the type of crime, venue, and number of occurrences.

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