The Admissions Counselor represents Missouri State University at college fairs and high school/community college recruitment visits and counsels prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities.Contributes to the achievement of University enrollment and recruitment goals and objectives by representing Missouri State University at college fairs and high school/community college recruitment visits; advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities; assisting with the development of publications used for admissions and recruitment; responding to written, phone, email, and in-person inquiries; meeting with visiting students and parents; and planning activities and events, both on and off-campus, for prospective students/families and high school counselors.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops and implements recruitment and communication strategies designed to increase the number of students enrolling from an assigned territory, plans and implements successful recruitment events and high school visits, analyzes the recruitment plan for the assigned territory, and exercises fiscal responsibility in using budget resources related to travel expenses.
Utilizes CRM in conjunction with other marketing tools and third-party systems to communicate and engage with prospective students via text, email, and phone.
Analyzes institutional recruitment data as well as data from testing services to target recruitment efforts for successful enrollment outcomes.
Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Associate Director, Admissions.
Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.