Specialist, Communications and Marketing

Western Kentucky University
Bowling Green, Kentucky
Not Specified
Closing date
Oct 12, 2023

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Position Type
Employment Type
Organization Type
College / University

Globe Trotter (Careerbuilder)- $375 for 30 days

Specialist, Communications and Marketing

About Western Kentucky University:

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with approximately 15,035 students (29% first generation, 18% underrepresented minority) and just over 2,500 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about.

Job Description:

Purpose of Position

The Global Communication and Marketing Specialist (GCMS) collaborates with all WKU Global units to establish and implement customer-focused market-driven global communication strategies. The GCMS will help shape the campus and public positive perceptions of WKU's international student and global learning recruitment, activities, and engagement. The GMCS will determine the market-appropriate modality, including various social media, e-communications, print, advertising and public relations tactics. Effective communication to non-US audiences, including non-English speakers is essential to the success of WKU Global. The GCMS reports to the Director of Global Learning Admissions and Recruitment.

Primary Duties and Responsibilities

The Global Communication and Marketing Specialist collaborates closely with WKU Global leadership and units to develop and implement a responsive, customer-orientated marketing and communications plan. The GCMS will keep WKU Global communications persistent, responsive, and sensitive to WKU's target markets both local and global. The GCMS will track and evaluate messaging effectiveness and modify messages, modalities, and systems to effectively communicate with students and stakeholders. 

Customer and Stakeholder Communications

  • Collaborate with WKU Global leadership to identify targeted, key customers and stakeholders;
  • Persistent communication with key customers, e.g. prospective international students;
  • Deploy effective modalities to communicate with customers and support strong customer service engagement for WKU Global units;
  • Constantly evaluate and modify messaging to meet communication goals; and
  • Prepare regular features highlighting WKU Global activities.

Customer Service and Stakeholder Support

  • Learn and anticipate customer needs, expectations and technological capacity - especially those from targeted non-US cultures;
  • Design and implement appropriate protocols and technologies that enable WKU Global staff to deliver the most effective communication and customer service;
  • Understand the needs, expectations and technological capacity of our stakeholders and support them to develop protocols that best serve them; and
  • Proactive communications during emergencies.

Web, Publications, E-comms Development

  • Create and maintain WKU Global websites;
  • Design and create publications, both electronic and print for WKU Global;
  • Collaborate with WKU Global units to design, create and maintain consistent and effective communications; and
  • Collaborate with University Communications and Marketing to ensure consistent and compliant application of University branding and communications protocols.

Knowledge and Skills Considered Essential for Success

  • Curiosity to explore and engage cultural nuances of different audiences;
  • Experience developing and implementing marketing and communications strategy;
  • Strong and creative graphic design skills;
  • Effective oral and written communication skills; and
  • Attention to detail.


  • Bachelor's degree in related field
  • A minimum of two years full or part-time progressive experience in communications, marketing, design, international education, international business or related field
  • Experience studying or living abroad or working in a multicultural environment
  • Demonstrated ability to design and implement marketing plan
  • Proficiency with computer design and communications applications
  • Valid driver's license
  • Valid passport.

Additional Information:

Salary Range: $39,100 - $45,000

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.

Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php

For information related to job postings, please email employment@wku.edu.

Application Instructions:

The following items must be submitted through this electronic talent management system:

  • Cover Letter
  • Resume

You will receive email confirmation that your submission has been received. The candidate review process will generally begin as materials are received.

Quicklink to apply: https://wku.interviewexchange.com/jobofferdetails.jsp;jsessionid=2A55439D9A4C3A68647805A96F362209?JOBID=167290

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