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Marketing & Recruitment Manager

INTO University Partnerships.
Birmingham, Alabama
Up to $55,000 P/A based on experience
Closing date
Apr 17, 2024

View more

Marketing, Recruitment
Position Type
Adviser / Advisor
Employment Type
Organization Type
College / University

Job Details

Marketing & Recruitment Manager

Birmingham AL

Full time, On site


Are you a dynamic and results-oriented individual with a passion for international education?


INTO UAB is seeking a talented Marketing & Recruitment Manager to join our growing team and play a crucial role in driving international student enrollment to INTO UAB and The University of Alabama at Birmingham programs.


Key Responsibilities:

Recruitment Functions (35%):


  • Develop and execute a conversion strategy to maximize enrollment, engaging directly with offer holders and confirmed students through various communication channels.
  • Support the development and refinement of the enrollment funnel marketing and communications from lead to arrival.
  • Provide prompt and accurate responses and support to internal and external audiences, including students, agents, counsellors, and regional staff.
  • Conduct training for third-party recruiters, regional teams, and other organizations through remote and in-person activities.
  • Generate and nurture leads for student candidates through a schedule of remote and in-person recruitment activities.
  • Represent INTO UAB at recruitment fairs, exhibitions, and meetings both domestically and internationally.


Marketing Production and Communications (65%):

Marketing Content Development:


  • Manage, plan, and execute a comprehensive, integrated marketing and communications plan aligned with the center's recruitment priorities.
  • Develop and implement an annual marketing calendar to support the recruitment strategy.
  • Ensure the successful completion and meeting of deadlines for all marketing projects, including print and digital assets.
  • Strategize with the Director of Marketing and Recruitment to identify and develop new marketing materials.


Supervision and Coordination:


  • Supervise Marketing Communications Coordinator/Specialist in various tasks related to content creation, social media campaigns, and print collateral.
  • Coordinate and conduct photo and video shoots on the university campus.
  • Oversee recruitment outreach platforms such as TAP, WhatsApp, etc.


Event Planning:


  • Assist in organizing on-campus events that promote INTO UAB and UAB programs.
  • Coordinate logistics for large-scale familiarization trip events for international audiences.


Resources and Project Management:


  • Develop and implement an annual marketing collateral and content calendar for INTO UAB.
  • Manage the budget for promotional materials, ensuring compliance with branding guidelines.
  • Submit monthly deliverables to INTO North America.
  • Coordinate additional marketing, recruitment, and communications projects as assigned.



We adopt an on-going recruitment process; we review applications as they are submitted. All applications will receive a response.



We Grow Together

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students – it’s for our people too.


At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth – for students, our university partners and agents, for each other, and for ourselves – sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.


At INTO, we grow together.


INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia, including Oregon State University, University of South Florida, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Suffolk University and Hofstra University.

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