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Admissions and Enrollment Generalist

Union County College
Cranford, NJ
Closing date
Jun 22, 2024

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Position Type
Employment Type
Organization Type
College / University
Position Title Admissions and Enrollment Generalist Campus Cranford Department Admission/Registration/Records Full-time, Part-time, Adjunct Full Time Exempt or Non-Exempt Exempt Regular,Temporary, or Grant Regular General Description

The Admissions and Enrollment Generalist is the primary service provider for students seeking entry into UCNJ Union College of Union County, NJ. The Admissions and Enrollment Generalist leverages the College's Customer Relations Management (CRM) and student success platforms, Ellucian Recruit and CRM Advise to provide an array of student services to entering students and collaborates campus-wide to support institutional enrollment and retention initiatives. The Admissions and Enrollment Generalist implements recruitment strategies, strengthens existing County and community partnerships, and establishes new relationships to diversify the recruitment pool and promote the UCNJ Union College of Union County, NJ brand. The position utilizes tech-driven enrollment data, marketing strategies, and systems to recruit recent high school graduates and adult learners and expand dual/bridge enrollment programs within the community. The position supports additional enrollment functions at the College including, placement testing, advising, financial aid, and registration through personal contact and virtual environments. Work schedule includes days, evenings, and some weekends particularly during peak registration periods.

Characteristics, Duties, and Responsibilities
  • Participates in recruiting events on and off-campus, manages personal contacts, college fairs, middle and high school visits, information events, and community sponsored activities.
  • Leverages the College's Customer Relations Management (CRM) and student success platforms, Ellucian Recruit and CRM Advise to manage recruitment territories and provide regular reports and metrics on outcomes of enrollment and recruitment communication campaigns.
  • Manages inquiries to achieve timely contact and performance activity based on weekly goals by utilizing approved recruitment policies and procedures.
  • Develops, implements, and assesses recruitment and retention campaigns to increase enrollment of new students and retain current students. Utilize various social media outlets to engage with potential students within an assigned recruitment territory.
  • Collaborates with current students, alumni, and faculty to create new networks, and to participate in College recruitment initiatives.
  • Assists in the development of databases, align and track communication plans; assists with the design and maintenance of enrollment campaigns.
  • Ensures all students in assigned territories are aware of deadlines, application procedures, and financial aid eligibility including scholarships and the Community College Opportunity Grant (CCOG) criteria.
  • Supports the campus tours and high school visits program and enrollment initiatives by providing presentations to external and internal stakeholders.
  • Serves as a guide for students to utilize the College's enrollment self-service applications.
  • Participates in diversity, equity and inclusion training programs and events.
  • Participates in the College's commencement ceremonies, registration days, open houses, convocation and other College-wide events as assigned.
  • Performs related duties as assigned by supervisor.

Education Requirements
  • Bachelor's degree required.

  • At least two years of experience in higher education admissions/enrollment management, or competitive sales, preferred.
  • Proficiency in a Windows-based computer environment, including programs in the MS Office Suite, and various social media platforms. Ability to work with large databases, preferred.
  • Experience working with Customer Relations Management (CRM) systems preferred.
  • Outstanding customer service, interpersonal, organizational and verbal and written communication skills.
  • Valid driver's license and access to a vehicle.

Preferred Qualifications:
  • One year of experience using the Ellucian Recruit Customer Relations Management (CRM) systems
  • One year of experience using Ellucian Colleague or other student information systems.

Competencies and Skills Required
  • Must possess strong interpersonal skills to interact tactfully and courteously with students, the general public, faculty, and other staff members.
  • Must be a "quick study" in order to quickly grasp knowledge of policies and procedures relating to every aspect of student services that a prospective or current student may utilize.
  • Analytical and problem-solving skills.
  • Ability to take required initiative to solve problems.
  • Ability to collaborate with others.
  • Commitment to student service and a diverse population

Physical Demands and Work Environment
  • This position's duties are normally performed in a typical interior/residence work environment, based on the activity scheduled.
  • Some physical effort required; however, the employee must occasionally lift and/or move up to 25 pounds.
  • No or very limited exposure to physical risk.
  • Some travel required.

Salary $44,600 Additional Information

UCNJ Union College of Union County, NJ does not discriminate and prohibits discrimination, as required by state and/or federal law, in all programs and activities, including employment and access to its career and technical programs.

UCNJ Union College of Union County, NJ is an EEO/AAP Employer/Protected Veteran/Disabled


Disclaimer: This outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.


We offer a comprehensive benefits package for full-time faculty and staff which includes Medical, Dental and Vision Benefits. We also offer twenty vacation days, ten paid holidays, and a ten-week summer work schedule which allows the college to close on Fridays. Other additional benefits include gym privileges, tuition remission for credit and non-credit courses at UCNJ Union College of Union County, NJ, and tuition reimbursement for an approved degree program at an accredited college or university.

Terms of Employment

Full-time. Flexible schedule to meet department needs. Some evening, weekends, and extended hours will be required. Ability and willingness to travel on short notice to all on and off- campus sites as needed by the college. Mandatory overtime is required throughout the year, especially at peak times. Position may be required to work at any campus at any time. Employee must establish primary residency in New Jersey within one year of appointment unless an exemption applies

Posting Detail Information

Open Date 02/23/2024 Close Date Open Until Filled Yes

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