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Undergraduate Admissions Counselor

Virginia Union Univ
Ampthill, VA
Closing date
Jul 21, 2024

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Undergraduate Programs
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VUU is nourished by its African American and Christian heritage and energized by a commitment to excellence and diversity. Its mission is to: 1) Provide a nurturing, intellectually challenging and spiritually enriching environment for learning; 2) Empower students to develop strong moral values for success; and 3) Develop scholars, leaders, and lifelong learners of a global society.

Established in 1865, Virginia Union University gave newly emancipated slaves an opportunity for education, for establishing a community, and for gaining economic, political and social advancement. The University is the result of a merger among four historic institutions: Richmond Theological Seminary, Wayland Seminary, Hartshorn Memorial, and Storer College. Richmond Theological Seminary held its first classes at Lumpkin's Jail, a former holding cell for runaway slaves. The Wayland Seminary was founded in 1865 by the American Baptist Home Mission Society in Washington, DC. Two years later Storer College was founded in West Virginia, and Hartshorn Memorial College opened its doors in 1883 as the first college for African American women in the country. After operating independently for three decades, these notable seminaries joined forces to form Virginia Union University in 1899. Hartshorn Memorial and Storer Colleges would eventually join this Union in 1932 and 1964, respectively.

Located in the heart of Virginia's capital city, Virginia Union University, a Baptist affiliated private institution, is best known for its world-renowned graduate school of theology. It also offers a broad range of educational opportunities in the liberal arts, teaching, research, science, technology, continuing education, civic engagement, and study abroad. VUU's commitment to student success has included an emphasis on student engagement and retention, and close interaction between faculty and students, both of which produce a synergy among scholarship, teaching, and learning.

At Virginia Union University, we consistently search for and create growth opportunities that forge groundbreaking research, state of the art technology, or top-of-the-line curriculum. We welcome and encourage innovative ideas and processes that positively impact experiences. We require the following core values.

Spiritual Formation, as a faith-based University, we welcome the regular practice of prayer, worship, silence, and mediation that matures one's relationships, values, and life purpose that lead to ongoing spiritual growth and transformation.

Integrity, we value our commitment to fairness, honesty, and truth reflected in each person's words and deeds while holding ourselves accountable for our personal and words and actions.

Diversity & Inclusion, as one of the nation's oldest HBCUs, we value diversity in thought, perspective, and embodiment, trusting that we are stronger when various voices, traditions, and experiences are present. We value inclusivity and promote safety with dignity, respect, and compassion.

Excellence, we provide the highest quality of experiences and interactions while remaining flexible, responsive, and open-minded in developing and delivering programs, services, and facilities committed to exceeding the standards of what it means to be Best-In-Class.

Position Summary

The Undergraduate Admissions Counselor represents Virginia Union University (VUU) at college fairs and high school/community college recruitment visits and counsels' prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities.


Education: A bachelor's degree is required.

Experience: Two or more years of work experience in college admissions and recruitment at a regionally accredited institution is preferred.

Skills: Excellent oral and written communication skills and a sensitivity to issues related to the retention and recruitment of a diverse student body are required. Good organizational skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Familiarity with information database systems, marketing tools, customer relationship management (CRM), and other software products, such as Microsoft Office is preferred.

Effort: This position transports and sets up unassisted recruitment and displays materials and media equipment. Some data entry and computer work is required.

License: A valid driver's license is required.

Other: The scope of the job requires frequent consecutive overnight and weekend travel, primarily during the fall and spring semesters.

  • Contributes to the achievement of University enrollment and recruitment goals and objectives by representing Virginia Union University at college fairs and high school/community college recruitment visits; advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities; assisting with the development of publications used for admissions and recruitment; responding to written, phone, email, and in-person inquiries; meeting with visiting students and parents; and planning activities and events, both on and off-campus, for prospective students/families and high school counselors.
  • Develops and implements recruitment and communication strategies designed to increase the number of students enrolling from an assigned territory, plans and implements successful recruitment events and high school visits, analyzes the recruitment plan for the assigned territory, and exercises fiscal responsibility in using budget resources related to travel expenses.
  • Utilizes CRM in conjunction with other marketing tools and third-party systems to communicate and engage with prospective students via text, email, and phone.
  • Analyzes institutional recruitment data as well as data from testing services to target recruitment efforts for successful enrollment outcomes.
  • Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Admissions.
  • Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
  • Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.


    The Undergraduate Admissions Counselor is supervised by the Director of Admissions and may occasionally supervise student employees. During periods of travel, the Undergraduate Admission Counselor operates with limited supervision and will be required to exercise self-direction under prescribed guidelines.


    Commensurate with experience

    Applications Deadline:

    Review of candidate materials will begin immediately and continue until the position is filled. If you have any questions, please contact

    The selected applicant may be required to submit to a background investigation. VUU is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color,

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