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Associate Vice President for Enrollment Management and Director of Admissions

State of Virginia
Harrisonburg, VA
Closing date
Jul 13, 2024

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Position Type
Associate Vice President
Employment Type
Organization Type
Working Title: Associate Vice President for Enrollment Management and Director of Admissions

State Role Title: N/A

Position Type: Administrative & Professional (Non-teaching Faculty)

Position Status: Full-Time

College/Division: Admissions

Department: 100175 - Admissions Office

Pay Rate: Commensurate with Experience

Beginning Review Date: 07/04/2024

Specify Range or Amount:

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? Yes. This successful candidate must complete a statement of personal economic interest prior to their first day of employment.

About JMU:


We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.


To be the national model for the engaged university: engaged with ideas and the world.

Who We Are

Located in the heart of Virginia's beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master's and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information:

The Division of Enrollment Management supports the university mission through the recruitment and retention of students and the coordination of university events such as commencements. The division coordinates the university's enrollment activities to promote an inclusive environment that fosters a successful transition to college through graduation. The following offices comprise the division:
  • Admissions
  • Center for First-Generation Students
  • Centennial Scholars
  • Educational Outreach
  • Financial Aid and Scholarships
  • University Events
  • Valley Scholars

The Office of Admissions at JMU is responsible for the marketing and promotion, recruitment, application processing, and admission of first-time and transfer undergraduate students, including international, military, and home-school applicants.

Reporting to the Vice President of Enrollment Planning, the Associate Vice President for Enrollment Management and Director of Admissions, leads the Office of Admissions and supervises all areas within the office, including recruitment and selection, operations and processing, access programming, visitor experience, transfer, international and military populations.

Duties and Responsibilities:
  • Responsible for directing all undergraduate admission operations for the university by providing leadership for all areas within the office including recruitment, admission, and yield.
  • Supervise, train, and evaluate five direct reports and ensure the training and professional growth of all employees. Create leadership, training, and mentoring opportunities for staff that focus on access and outreach.
  • Works closely with the VP for Enrollment Management to develop and implement the admissions recruitment outreach and recruitment strategies including prospective student pipelines.
  • Uses a data informed decision making approach and implements assessment methods to monitor strategies.
  • Develop, review and modify as appropriate the selection policies and procedures for first-year and transfer selection.
  • Collaborate with the Office of Financial Aid and Scholarships on allocation of recruitment scholarships.
  • Coordinate strategies with colleges and other divisions for involvement in efforts to recruit, conduct events, build educational partnerships, implement initiatives and other recruitment efforts for undergraduate admission.
  • Develop and monitor data related to enrollment forecasting and trend analysis to use in decision-making.
  • Develop an enrollment management strategy by creating and implementing innovative services, activities and opportunities that increase student retention, persistence and graduation rates.
  • Represents the institution; serve on university committees.
  • Manage the office budget and use resources effectively.


Extensive experience in undergraduate admissions work with demonstrated knowledge in:
  • Excellent communication and organization skills. Ability to communicate with a wide variety of constituencies (e.g., faculty, administrators, students, parents, board members, etc.).
  • Experience as a partner in enrollment management and student success initiatives.
  • Marketing and communications; use of data to make informed decisions.
  • Ability to lead, supervise, motivate and initiate change. Team-orientated leadership.
  • Knowledge of current trends, best practices, and new strategies in recruitment and retention.
  • Ability to deal confidentially and responsibly with sensitive personnel matters and prospective student data.
  • Master's degree or higher.

Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

Additional Posting Information:

JMU's Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

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