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Assistant Director of Marketing and International Student Recruitment

Employer
INTO University Partnerships.
Location
Saint Louis, Missouri
Salary
$65,000-$70,000 + sales bonus
Closing date
Aug 10, 2024

View more

Specialty
Recruitment
Knowledge Communities
Education Abroad
Position Type
Assistant Director
Hours
Full-time
Employment Type
Permanent
Organization Type
College / University

Job Details

  • Assistant Director of Marketing and International Student Recruitment
  • Hybrid, INTO Saint Louis University
  • $65,000-$70,000 + sales bonus

INTO’s mission: Transforming international student academic and career success through exceptional university partnerships.

As Assistant Director of Marketing and International Student Recruitment for INTO SLU, you will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO SLU programs and SLU degree-seeking programs. This role will work to develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world, thereby driving demand from students seeking educational experiences in the U.S. You will have the support of the Recruitment and Marketing Specialist, reporting to you.

The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO SLU strategic plan. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO’s regional offices to assist in this effort. This position will work closely with the University’s Office of Admissions; the INTO SLU Director of Operations and Partner Relations; and the INTO North America Director of Recruitment and Director of Marketing to develop the strategy and to drive recruitment of international students.

International Student Recruitment

  • Develop a comprehensive recruitment plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the SLU brand globally and drive a diverse international students population across all programs. This will be virtual and in person.
  • Establish country by country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
  • Travel globally as and when required to promote SLU and its programs and attend out of normal business hours virtual recruitment events held in international time zones.
  • Act as primary contact point and resource of in-depth knowledge for INTO’s regional office regarding all facets of SLU programs. Manage and oversee communications with INTO’s regional offices.

Strategic Recruitment Initiatives

  • Liaise with SLU and INTO on, offering global analytics, support and advice on effective recruitment and scholarship strategies.
  • Work with INTO and SLU to manage scholarships budgets and allocations.
  • Use analytical methods to identify recruitment opportunities and frequently update appropriate staff with regards to progress towards goals and enrollment numbers.
  • Manage the INTO SLU annual recruitment budget and provide regular reports showing progress against recruitment goals.

Conversion

  • Manage and conduct conversion campaigns to include communicating directly with prospective students, parents, agents, and regional offices, offering timely and in-depth advice, as well continuing to contribute to developing innovative conversion initiatives.
  • Lead on development and management of conversion tools and platforms such as peer to peer recruitment, webinars, calendar bookings, etc.
  • Manage and oversee student workers and interns who are supporting SLU recruitment and marketing activities.

Relationship management

  • Build and champion relationships across the SLU and SLU-Madrid campuses by frequently engaging with faculty, admissions, and international offices in order to collaborate on recruitment strategy and opportunities.   Cultivate and maintain solid, loyal relationships with US focused recruitment channels including education counselors, government organizations and sponsoring organizations, feeder institutions, articulation partners etc.

Training

  • Provide ongoing training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent SLU program offerings.
  • Provide ongoing training, updates and support to INTO regional office staff and global recruitment networks.
  • Work closely with SLU’s International admissions to ensure that accurate information about programs, requirements and admissions processes are communicated to potential applicants and INTO regional offices.

 

About SLU and INTO SLU Saint Louis University (SLU) is a Catholic, Jesuit institution that values academic excellence, life-changing research, compassionate health care, and a strong commitment to faith and service. Founded in 1818, the University fosters the intellectual and character development of more than 13,000 students on two campuses in St. Louis and Madrid, Spain.

INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK, and Asia.

Compensation & Benefits. This is a full-time, exempt position. INTO takes care of their employees and ensures they are well and thrive with a comprehensive benefits package which includes:

  • Health Benefits
  • Medical Dental
  • Vision
  • Company-paid Life Insurance & Accidental Death & Dismemberment (AD&D)
  • Voluntary Life Insurance & Accidental Death & Dismemberment (AD&D)
  • Company-paid Long Term Disability (LTD)
  • Short Term Disability (STD)
  • Accident Insurance Critical Illness Insurance
  • Whole Life Insurance
  • Hospital Confinement Indemnity Insurance
  • Flexible Spending Account (FSA)
  • Dependent Care Account (DCA)
  • Commuter FSA: Transit & Parking

Application process: We adopt an on-going recruitment process; we review applications as they are submitted. All applications will receive a response.

 

 

 

Company

INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia, including Oregon State University, University of South Florida, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Suffolk University and Hofstra University.

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