Position Summary: The Director of Advocacy and Media Outreach’s primary mission is to assume lead responsibility for developing and mobilizing NAFSA’s advocates for effective advocacy action on behalf of our public policy objectives. This position will assume responsibility for the association’s current advocacy activities, including strategic web-based and online advocacy and advocacy events, and develop new programs and initiatives as the field evolves.
Major Functions and Responsibilities
Develop and articulate a vision for advocacy events, activities, and communications (35%)
Organize and implement the association’s strategic advocacy campaigns
Manage NAFSA’s annual Advocacy Day event that brings attendees from around the country to Washington for training and meetings on Capitol Hill
Craft communications to advocates, including action alerts and weekly updates
Recommend and manage the budget for the association’s constituent advocacy strategy
Provide key constituent advocate support for lobbying team during critical times
Gather critical information and input from constituents to provide to the NAFSA lobbying and media relations teams
Develop, implement, and evaluate effective constituent advocacy strategies and systems to expand the association’s impact on public policy (30%)
Amplify NAFSA policy messages through strategic use of voices such as constituents, thought leaders, academics, etc., to influence policymakers
Identify policymaker targets and develop corresponding advocate base
Grow and improve advocacy education to convert constituents to engaged advocates and to empower the association’s existing advocates toward effective action
Interpret NAFSA’s public policy agenda to constituent advocates, counterpart coalition partners, internal and external audience
Strategically utilize technology to advance advocacy objectives
Maintain advocacy website (www.connectingourworld.org) and make appropriate and timely updates
Support NAFSA’s regional advocacy representatives and facilitate regular communication and sharing of best practices
Develop and implement programs for advocates in key states and districts as needed to fulfill NAFSA policy goals
Coordinate as needed with coalition partners, policymakers’ media staff, and other allies to implement shared advocacy media relations goals (20%)
Assume primary responsibility for the department’s social media strategies, as they pertain to motivating constituent advocates and pushing NAFSA’s policy agenda;
Prepare and conduct rapid outreach in response to breaking news and other pivotal events as needed
Write and distribute social media copy for the Executive Director and NAFSA
Serve as the primary liaison between constituent advocacy activities and NAFSA staff members (10%)
Performs other responsibilities as assigned by the Senior Director or Deputy Executive Director (5%)
As representatives of a membership organization with a broad and diverse range of activities related to education and training, NAFSA staff possess more than simply specialized capabilities. Each individual is expected to take the initiative to become knowledgeable about the organization as a whole. Association members and other staff expect colleagues to be accessible and responsive, to convey a positive attitude, and to exhibit a high degree of professionalism.
The workday is generally 9:00 a.m. to 5:00 p.m. The week after Memorial Day to Labor Day, it is 8:30 a.m. to 5:30 p.m. Monday through Thursday and 9:00 a.m. to 12:00 p.m. on Friday.
Travel is required occasionally related to job responsibilities, especially for the annual conference, regional meetings, and other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities in the U.S.
Bachelor’s degree or equivalent combination of education and experience
At least five (5) years of experience implementing and directing advocacy plans and strategies
Demonstrated experience organizing campaigns, leveraging coalitions, and building momentum; effective grassroots organizer/networker/facilitator
Strong writing and editing skills as well as the ability to convey information on complex issues both verbally and in writing to a variety of audiences in support of policy agenda
Superb communicator with strong interpersonal and polished public speaking skills in both formal and informal settings
Demonstrated ability to manage multiple streams of work, prioritize appropriately, and problem solve effectively in complex and nuanced situations
Proficiency with Microsoft Office suite, social media platforms, and web content tools
Proficiency in or exposure to online advocacy software
Knowledge of or interest with policy issues related to international education, immigration, or national security
Experience with foundations, associations, or nonprofit organizations
NAFSA: Association of International Educators is an organization of people dedicated to building a global community and fostering a more peaceful world through advancing international higher education. With more than 10,000 members, NAFSA is the world’s largest professional development and advocacy organization committed to international learning and creating a more globally engaged, welcoming, and educated United States.
We are an organization of individuals who believe that: international education advances learning and scholarship; strengthens America’s diplomatic ties with countries across the globe and is an integral part of national security; and is essential for developing globally competent individuals.
We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.
NAFSA is a workplace that not only appreciates diversity but believes it is our strength, and we strive to create an inclusive culture for all our team members. NAFSA is proud to be an Equal Opportunity Employer.