Education Abroad, International Student and Scholar Services, Other International Education Opportunities
Under direction from Director of Global Initiatives, plans and executes a comprehensive communications and content development strategy for the Division of Global Engagement--including web, social media, in person, and in print--to deliver results in target audience participation in programs and increased brand awareness within the campus and international education communities. Research and write a variety of high-quality content showcasing relevant international achievements, events, and campus impact of Global Engagement at UC Santa Cruz; Meet regularly with Divisional leadership to develop and execute organizational communication and branding strategies that advance the goal of establishing Global Engagement as the primary campus resource for international program development, content, and data; Design and implement targeted communications and marketing campaigns promoting international mobility opportunities for students, faculty, and staff as well as international partner institutions.
The Division of Global Engagement (GE) advances the University's teaching, research and service mission by working collaboratively throughout the institution to promote global engagement and advance campus internationalization by increasing international mobility among students and faculty, promoting faculty engagement in international activities and developing strategic partnerships abroad. GE interacts with campus leadership on strategic planning and initiatives to elevate the reputation of UCSC globally. GE units include Study Abroad, International Student and Scholar Services (ISSS) and Special International Projects and Initiatives.
Bachelor's degree in related area or equivalent combination of experience/training.
Knowledge of all aspects of communications planning, including identification of most appropriate and effective applications.
Advanced technical skills in applications for web production, image handling, publishing and design, social media, presentation preparation, animation, web interaction, and other state-of-the-art web communication capabilities.
Advanced analytical skills to plan, track and measure web and social media metrics and outcomes.
Experience creating and implementing comprehensive long and short term strategic communications plans.
Written, verbal, interpersonal communications, active listening, and political acumen skills.
Advanced research skills in gathering, compiling and analyzing information.
Master's degree in Communications and Marketing or related field.
Experience with techniques of video production for website use and marketing.
Experience working in a higher education setting in international education.
Experience managing visual direction of print and online materials, coordinated with the UCSC identity and brand.
Experience conducting statistical data analysis and generating analytic reports.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs in higher education.
Experience using content management systems (e.g., Drupal, Wordpress, etc.) to develop and maintain websites.
Experience implementing and managing organizational communications strategies within a CRM environment (e.g., Hobson, Talisma, SalesForce, etc.).
Special Conditions of Employment:
The selected candidate will be required to pass a pre-employment criminal history background check.
Must have the ability to work occasional nights and weekends.
Must possess a valid license to drive in the state of California.
Must have the ability to travel, domestically and internationally.
Must possess and maintain a valid passport.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment.
Internal Number: 1908985
About University of California- Santa Cruz
About UC Santa Cruz:
Named to the 2017 US News & World report top 50 Best Global Universities, University of California, Santa Cruz has earned national and international recognition both for the impact of its research and for its long-established commitment to quality undergraduate instruction. A campus with world-class facilities and one of the most visually spectacular settings in higher education, UC Santa Cruz is highly regarded for the positive impact it has on society.